Reclaiming the Narrative: LS&Co.’s First Values & Heritage Documentary
Storytelling that Bridges Legacy and Belonging
The creation of Levi Strauss & Co.’s first-ever historical values and heritage documentary was a bold storytelling project that reimagined how a global brand shares its cultural DNA.
At a time when conversations around inclusion and identity were increasingly politicized, this work offered something essential: space for reflection, truth-telling, and values-based alignment.
What Was Created
The documentary follows LS&Co.’s evolving journey to foster a culture of inclusion and belonging. It honors the company’s legacy while openly acknowledging the missteps, pivots, and hard-earned lessons that have shaped its approach today.
This wasn’t about perfection. It was about presence. About telling the truth — and building trust in the process with employees and brand fans.
Impact at a Glance
Redefined the storytelling playbook
This wasn’t just a feature film, it reset the standard for how LS&Co. tells its story across internal and external platforms for it’s corporate audiences.
High engagement and performance
Over 180+ hours of watch time
Ranked among the top-performing content on LS&Co.’s corporate channels during the year it premiered.
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