Reimagining Employer Brand at Levi Strauss & Co.
When legacy meets authenticity, a new kind of story unfolds.
At Culture Craft Collective, we believe a brand isn’t just what you say, it’s how people feel when they show up.
What We Did
With limited resources but a clear vision, we redefined how LS&Co. shows up as an employer — not just externally, but internally. We built an authentic narrative that resonated across levels, regions, and lived experiences.
Our work combined strategic clarity with storytelling that reflected the real LS&Co. — inclusive, iconic and full of possibility.
Results That Mattered
Recognition + Reach
Contributed to LS&Co. being named one of America’s Greatest Workplaces (Forbes).
Recognized as a 2024 Best Company for Diversity (Newsweek).
Drove above-industry benchmarks for engagement and conversion across career channels.
Talent + Culture Impact
Strengthened LS&Co.’s talent pipeline with more qualified, values-aligned candidates.
Saw a 2% increase in Inclusion Pulse Survey scores, with employees reporting a stronger sense of being seen, valued, and proud to be part of the brand post campaign activation.
How We Did It
Developed a refreshed EVP and messaging strategy aligned to LS&Co.’s culture and future.
Co-created content with employees to spotlight diverse voices and lived experiences.
Bridged brand and culture, helping candidates and employees see themselves in the story.
Why It Worked
We didn’t just market jobs. We shared what it feels like to build something meaningful — together.
This work shows what’s possible when you lead with story, listen deeply, and design with both intention and impact.
Looking to Reimagine Your Culture Through Story?
Let’s tell the story only your people can.